The Spirit of Dorset Cereals Identity

Dorset Cereals asked APDA to create a new brand identity for their internal corporate values campaign called 'Spirit'. A key initiative was to produce an event for all 300 staff members to participate in. APDA created the concept of the Spirit Festival, which was themed on an outdoor summer festival. The event took place indoors and we created the environment within a 10,000 sq ft vacant retail space near company HQ.

Spirit of Dorset Cereals Identity
Spirit of Dorset Cereals Employee Guide Spread Example Spirit of Dorset Cereals Employee Guide Spread Example Spirit of Dorset Cereals Employee Guide Spread Example
Spirit of Dorset Cereals Employee Guide Spread Example
Spirit of Dorset Cereals Festival Venue Plan
Spirit of Dorset Cereals Festival
Spirit of Dorset Cereals Festival Spirit of Dorset Cereals Festival Spirit of Dorset Cereals Festival
Spirit of Dorset Cereals Festival Spirit of Dorset Cereals Festival
Spirit of Dorset Cereals Invitation Spirit of Dorset Cereals Festival Drink Bottles
Spirit of Dorset Cereals Festival Value Banners Spirit of Dorset Cereals Festival Value Banners