AEG and Zanussi Introductory Guidelines

APDA worked with DKLW Lowe to simultaneously write and design new 70 page introductory brand guidelines manuals for AEG and Zanussi. The guides covered 6 key communication strands; advertising, literature, collateral, point of sale, packaging and digital. The introductory guides were launched to coincide with new advertising campaigns for both brands.

AEG Guidelines Page Example
AEG Guidelines Page Example AEG Guidelines Page Example AEG Guidelines Page Example
AEG Guidelines Page Example AEG Guidelines Page Example
Zanussi Guidelines Page Example
Zanussi Guidelines Page Example Zanussi Guidelines Page Example Zanussi Guidelines Page Example
Zanussi Guidelines Page Example Zanussi Guidelines Page Example